Entsha “Izinto Ezintathu Ezikhulu” kwiiNtsapho ezisandul’ ukuzalwa zaseTshayina: Kutheni izitulo zokudlala ziye zaba sisidingo esinzima?

Ngomhla we-7 kaNovemba ngo-2021, iqela le-e-sports laseTshayina le-EDG lahlula iqela laseMzantsi Korea le-DK 3-2 kwi-2021 League of Legends S11 Global Finals ukuphumelela ubuntshatsheli.Eyokugqibela yabona ngaphezulu kwe-1 yeebhiliyoni zeembono, kwaye amagama athi "EDG Bull X" akhanya ngokukhawuleza kuyo yonke inethiwekhi.Esi siganeko "sombhiyozo wendalo yonke" sinokubonwa njengento ebaluleke kakhulu ekwamkelweni kwe-e-sports ngemilinganiselo yentlalo eqhelekileyo, kwaye emva koku, uphuhliso lwalo lonke i-e-sports industry lungene kwinqanaba lokuqokelela kunye nophuhliso.

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Ngo-2003, i-General Administration of Sport yase-China yadwelisa i-e-sports njengeprojekthi ye-99 yokhuphiswano lwezemidlalo, kwaye "iSicwangciso seMinyaka emiHlanu ye-13 yoPhuhliso loShishino lwezeMidlalo" ludweliswe i-e-sports njengeprojekthi "yokufaneleka kunye nokuzonwabisa kunye neempawu zabathengi. ", ukuphawula ngokusemthethweni i-e-sports njenge "brand yesizwe" kunye nokuqhubela phambili kwimidlalo kunye nobuchule.

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Kwi-2018, i-e-sports ibhalwe njengesiganeko sokusebenza okokuqala kwiMidlalo yase-Jakarta yase-Asia, kwaye iqela lesizwe laseTshayina liphumelele ngempumelelo iintshatsheli ezimbini.Esi yayisisihlandlo sokuqala ukuba i-e-sports ibuyele, iguqule umfanekiso wayo ombi wokuba "ingasebenzi" kwaye iguqule ibe lishishini elikhulayo "elizisa uzuko kwilizwe", livutha umdla wabantu abatsha abangenakubalwa ukuba bathathe inxaxheba kwi-e. -ezemidlalo.

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Ngokuka-"2022 Tmall 618 New Consumer Trends", amakhaya amnandi, akrelekrele, kunye namavila aye ayindlela entsha yokusetyenziswa kobomi basekhaya babantu abatsha.Ukuhlamba izitya, izindlu zangasese ezihlakaniphile, kunyeizitulo zokudlalaziye zaba "izinto ezintsha ezintathu ezinkulu" kwimizi yaseTshayina, kwaye izitulo zokudlala zinokubizwa ngokuba "ziimfuno ezinzima ezintsha".

Enyanisweni, uphuhliso loshishino lwe-e-sports luhambelana ngokusondeleyo nokuthandwa kwezitulo zokudlala phakathi kwabathengi.Ngokutsho kweNgxelo yoPhando lwe-E-sports yaseTshayina yowama-2021, ubungakanani bemalike jikelele ye-e-sports ngo-2021 yayikufutshane ne-150 yeebhiliyoni zeeyuan, ngesantya sokukhula se-29.8%.Ngokwale mbono, kukho indawo ebanzi yophuhliso lweemarike kwizitulo zokudlala kwixesha elizayo.

Iqela labathengi beizitulo zokudlalasele iqalile ukusasazeka ukusuka kubadlali be-e-sports abaqeqeshiweyo ukuya kubathengi abaqhelekileyo.Kwixesha elizayo, ukongeza ekuhlangabezaneni nenqanaba elinzulu lamava okusebenza, kunye nokwandiswa kweemeko zabathengi, kukho iimfuno ezibekwe phambili zesikhokelo sophuhliso oluhlukeneyo lweemveliso ze-e-sports zasekhaya.

Isishwankathelo, izitulo zokudlala zinokuthathwa njengezona mpawu zibalaseleyo zendlela yokuphila ye-e-sports, ebonisa ifom yemveliso yesitulo ye-e-sports ephuculweyo yaya kutsho kudidi olubini olunobugcisa kunye nefashoni.Ikwasivumela ukuba sikrobe kwicala apho ishishini le-e-sports lasekhaya lingena kwixesha elitsha lokutshintsha kwabathengi kwaye ngokuthe ngcembe lifumana inkoliseko yentengiso.


Ixesha lokuposa: Jun-08-2023