Ngomhla we-18 kaNovemba, i-2003, i-e-sports ibhalwe njengomdlalo we-99th wezemidlalo owasungulwa ngokusemthethweni yi-State General Administration of Sport.Kwiminyaka elishumi elinesithoba emva koko, ishishini le-e-sports elikhuphisanayo aliselulo ulwandlekazi oluluhlaza, kodwa luyintengiso ekhulayo ethembisayo.
Ngokutsho kwedatha ehlanganiswe yi-Statista, inkampani yedatha yaseJamani, imarike ye-e-sports yehlabathi kulindeleke ukuba ifikelele kwi-1.79 yeebhiliyoni zeedola kwingeniso ngo-2022. Izinga lokukhula komnyaka we-2017-2022 kulindeleke ukuba libe yi-22.3%, kunye noninzi lwengeniso. evela kwinkxaso yophawu olungaziwayo.I-E-sports iye yaba yingqwalasela yokuthengisa kwiimpawu ezininzi.
Imidlalo ye-E yahlukene njengemidlalo yemveli, kwaye kunjalo nabaphulaphuli babo.Abathengisi kuqala kufuneka baqonde ukuhlelwa kwe-e-sports fans kunye neendawo ezahlukeneyo ze-e-sports, ukwenzela ukuthengisa ngcono.Ngokuthetha ngokubanzi, i-e-sports inokwahlulwa ibe ngumdlali kumdlali (PvP), umntu wokuqala wokudubula (FPS), okwenene. -iqhinga lexesha (RTS), i-Battle Arena ye-intanethi yabadlali abaninzi (i-MOBA), umdlalo wokudlala indima enkulu kwi-intanethi yabadlali abaninzi (MMORPG), njl. Ezi projekthi ze-e-sports ezahlukeneyo zinabaphulaphuli abajoliswe kuzo, kodwa banamaqela ahlukeneyo e-e-sports.Fumana kuphela abaphulaphuli abafanayo kunye neqela elinenjongo yokuthengisa, kwaye emva koko uqhube ukuthengisa ngokuchanekileyo, emva koko unokufikelela kwiziphumo ezingcono.
Ngophuhliso olukhulayo lwe-e-sports, ukuthatha iprojekthi ye-e-sports ye-League of Legends njengomzekelo, iimpawu ezaziwayo kwiinkalo ezahlukeneyo ezifana neMercedes-Benz, i-Nike kunye ne-Shanghai Pudong Development Bank ziye zangena kwi-bureau ukuze zixhase umcimbi. .Uninzi lwabantu lucinga ukuba luphawu olwaziwayo kuphela olunokuthi luxhase, kodwa oko akuyonyani.Iimpawu ezincinci ziyakwazi ngokugqibeleleyo ukwakha amaqela e-ezemidlalo kunye nokumema abadlali abathile abaziwayo ukuba bazibandakanye nabo ukwandisa impembelelo yabo.
Njengoko i-e-sports industry ingena kuluntu, ukuthengiswa kwe-e-sports kuye kwatsala iimpawu ezininzi.Kwiimpawu kunye neenkokheli zentengiso, ukucinga okuthe kratya okulandelwayo kuyafuneka ukujonga rhoqo iindlela ezintsha zentengiso ye-e-sports, ukuze ube namandla aneleyo okugqama kumzila wokuthengisa we-e-sports oxineneyo.Into ebaluleke kakhulu kukuba abasebenzisi be-e-sports bangabantu abancinci, ukuba bafuna ukuphuhlisa uphawu lweemarike eziselula, zama ukuthengisa ngakumbi kwe-e-sports, owokuqala ukukhuphisana neqela elijoliswe kubathengi.
Isitulo sokudlalaiphuma kwi-e-sports, amashishini emidlalo kufuneka akhe ubudlelwane be-symbiotic phakathi kwe-brand kunye ne-e-sports content, ngcono ukubonisa amanqaku asebenzayo kunye nemiboniso ye-brand okanye imveliso ngokwayo, ukudibanisa ngcono kunye nabaphulaphuli, kwaye udlulise ngempumelelo uphawu. umyalezo othi “siyakuqonda” kubathengi abancinci.
Ixesha lokuposa: Nov-22-2022